Thaum nws los txog rau cov npe nrov tshaj plaws thiab nyiam tshaj plaws hauv ntiaj teb xyoo no, Skims yog qhov tseeb ntawm cov npe.
Nws yog "tus neeg nyiam tshaj plaws hauv online" Kim Kardashian lub hom, txij thaum ntawd los nws thiab Fendi, Swarovski ua kev sib koom ua ke loj, thiab NBA kev koom tes tsoo rau hauv lub voj voog kev ua si. Dab tsi ntxiv, raws li lub npe tsim nyob rau hauv 2019, Skims tau mus txog qhov nqi ntawm $ 4 nphom, ntau dua li zam hom Tom Ford thiab sab nraum zoov hom Patagonia, thiab txawm tias Time magazine tau ntsuas nws li "ib lub tuam txhab muaj txiaj ntsig tshaj plaws."
Tam sim no, Skims tseem ntsiag to tsaws ntawm kev sib raug zoo hauv tsev. Nyob rau tib lub sijhawm, nws kuj tau dhau los ua tus neeg nrhiav cov khoom lag luam txawv teb chaws, thiab txawm tias nyiam qee lub khw muag khoom khaub ncaws los tsim "cov qauv hloov pauv." Qhov cua sov no tsis tuaj yeem pab tab sis ua rau tib neeg xav tsis thoob tias lub laub tes txhob txwm tshaj tawm, lossis tiag tiag coj qhov "dimmensionality txo tshuab"?
Nws tau hais tias txawm nws yog nyob hauv lossis txawv teb chaws, network liab hom tsis tshua muaj, tab sis feem ntau ntawm lawv yog luv luv. Vim li cas Skims thiaj li muaj kev vam meej thiab nrov nrog cov pej xeem thiab cov peev lag luam? Thaum lub npe nrov hauv Is Taws Nem raug tshem tawm, qhov ua rau Skims txoj kev vam meej yog dab tsi?
Cov khoom muaj npe nrov hauv Is Taws Nem tau ntev lawm ntau, tab sis lub tiab tuaj yeem raug hu ua "Vajtswv hnav ris tsho" thiab tshwm rau hauv kev tshaj xov xwm hauv tsev thiab txawv teb chaws, uas yog qhov tsis yooj yim.
Asmeskas kev muaj tiag TV hnub qub Kim Kardashian lub cev khaub ncaws hom Skims tau tsim tawm thaum lub Cuaj Hli 2019, thiab cov khoom lag luam, uas tau tsim los rau ntau tshaj peb xyoos, tau ua tiav $ 400 lab hauv kev muag khoom hauv 2022. Xyoo tas los, cov tub ua lag luam muaj nuj nqis rau cov khoom lag luam ntawm $ 3.2 billion.
Kim Kardashian hauv nruab nrab hnav SKIMS. Hauv Tokyo Olympic Games thiab Beijing Winter Olympics, cov tub ntxhais hluas SKIMS tau raug xaiv los ua cov ris tsho hauv qab ntawm lub tebchaws United States pab pawg, uas ua rau muaj kev sib tham kub thaum lub sijhawm ntawd;
Hauv xyoo 2021, qhov ntev-preheated "Fendi x Skims" co-branded capsule series tau tso tawm ib qho LOOK thiab pib muag. Qhov no tuaj yeem hais tias yog lub npe khoom kim tshaj plaws Fendi kom deb li deb qhov kev sib koom ua lag luam tshaj plaws. Fendi txoj kev koom tes nrog SKIMS tau qhib kev lag luam tshiab, thiab SKIMS kuj tau tshwm sim hauv lub voj voog zam khoom kim heev, thiab nws cov khoom lag luam muaj txiaj ntsig yog qhov tseeb.
Thaum lub Kaum Ib Hlis ntawm tib lub xyoo, Kardashian tshaj tawm tias SKIMS yuav nkag mus rau Asian lag luam sai sai, pib nrog Tuam Tshoj thiab qhib lub khw muag khoom hauv Shanghai thiab Hong Kong.
Xyoo 2022, SKIMS tau suav nrog "100 Cov Tuam Txhab Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Plaws hauv 2022" cov npe luam tawm los ntawm Time magazine, nrog rau cov thawj coj hauv kev lag luam xws li Apple, Amazon thiab Balenciaga.
SKIMS npaj yuav qhib nws thawj lub khw muag khoom hauv Los Angeles hauv thawj ib nrab xyoo 2024, tom qab ntawd lub khw muag khoom thib ob hauv New York. Raws li Jens Grede, co-founder thiab CEO ntawm SKIMS, "Ib yam li Apple thiab Nike, yuav muaj Skims khw nyob txhua qhov chaw hauv ntiaj teb yav tom ntej."
Tsis muaj dab tsi tshiab nyob rau hauv lub hnub, Internet Celebrities pib lawv tus kheej cov khoom, thiab nws tsis yog txawv txawv rau social media los tsim ib lub npe nrov. Txawm li cas los xij, tsis muaj ntau npaum li cas ntawm kev lag luam, txawm tias ntau pua lab tus neeg siv xov xwm hauv social media, tuaj yeem tsim tau ib lub npe billions hauv tsawg dua tsib xyoos.
SKIMS txoj kev vam meej tsis tuaj yeem kwv yees, tab sis muaj cov cim qhia. Los ntawm Is Taws Nem cov npe nrov npe mus rau "lub ntiaj teb sab saum toj 100 hom", hnub no peb txheeb xyuas seb SKIMS cov khoom lag luam thiab kev lag luam mus li cas!
1.Underwear thiab shapewear kev lag luam xav tau tseem muaj zog
Kev loj hlob ntawm lub ntiaj teb shapewear thiab ris tsho hauv qab Circuit Court tseem muaj zog, thiab cov neeg siv khoom xav tau thoob ntiaj teb tseem muaj zog.
Raws li Allied Kev Tshawb Fawb Kev Lag Luam, kev lag luam thoob ntiaj teb lingerie yuav tsum ncav cuag $ 325.36 nphom hauv kev muag khoom los ntawm 2025, thiab cov khoom lag luam hauv tsev, paub txog lub sijhawm ua lag luam, tau pib ua lag luam mus rau txawv teb chaws.
Tom qab ib tug xov tooj ntawm domestic khoom xws li sab hauv thiab sab nraud thiab txiv tsawb nyob rau hauv tau loj hlob mus rau ib tug tej yam ntim, lawv kuj tau pib tshawb nrhiav txawv teb chaws kev lag luam thiab nrhiav kev lag luam tshiab nce.
Los ntawm kev xav ntawm cov neeg siv khoom, feem ntau ntawm kev luam ntawv thiab kev tsim ntawm cov tsoos ris tsho hauv qab kev lag luam yog raws li tus qauv qauv ntawm lub cev, tab sis tsis yog txhua tus poj niam muaj lub cev zoo meej ntawm Victoria's Secret Angels; Kev hloov pauv los ntawm kev txaus siab rau lwm tus kom txaus siab rau tus kheej tau coj cov kev xav tau tshiab rau lub khw hauv qab.
2.Dab tsi yog khawv koob ntawm SKIMS nyob rau hauv ibhnav?
Thawj hom kev tshoov siab rau SKIMS yog los ntawm Kim tus kheej cov teeb meem hauv kev nrhiav cov khoom tsim nyog rau kev tsim thiab txiav, yog li nws tsim thiab tsim cov khaub ncaws uas xav tau los ntawm nws tus kheej los ntawm ntau yam xws li kev xaiv ntaub, txiav thiab xaws, thiab dyeing.
(1) Yog li dab tsi tshwj xeeb ntawm SKIMS?
01 suav nrog ntau yam xim thiab qhov ntau thiab tsawg
SKIMS 'hom tswv yim yog "Kev daws rau Txhua Lub Cev" Ib yam li Fenty Beauty launched SKIMS, lub hauv paus hauv 40 ntxoov, nws tsom rau kev sib koom ua ke los ntawm qhov pib.
Ntau ntawm SKIMS 'core shapewear cov khoom lag luam muaj nyob rau hauv cuaj qhov sib txawv ntawm cov duab liab qab, npog ntau qhov ntau thiab tsawg los ntawm xxs mus rau 4x, kom tau raws li cov kev xav tau ntawm cov neeg siv khoom sib txawv ntawm cov tawv nqaij thiab cov duab.
02 Tsom ntsoov rau kev nplij siab
SKIMS yog ua los ntawm cov ntaub mos mos thiab elastic velvet ntaub, uas tuaj yeem hnav hauv tsev thiab xws li. Nws tuaj yeem hais tau tias kev paub txog kev zam thiab kev paub ntawm daim tawv nqaij yog ua ke. Thaum muaj kev sib kis, kev muag khoom ntawm SKIMS tau nce siab vim lawv cov kev sib xyaw ua ke ntawm kev nplij siab thiab nqaij.
Kim tus kheej zoo nkauj yog zoo kawg nkaus xav txog nyob rau hauv SKIMS 'cov khoom, nrog lub ntiaj teb xim txuam thiab nkig tailoring, tag nrho cov qhia lub minimalist aesthetic uas lub hom muaj nuj nqis.
03 Plooj lub ntsiab lus ntawm cov khaub ncaws thiab thaj tsam ntawm lub sijhawm
SKIMS tshwj xeeb hauv kev sib koom ua ke ntawm ciam teb ntawm cov ris tsho hauv qab, cov ris tsho hauv qab thiab hnav hauv tsev, sib txuas cov qauv siv high-tech nrog kev nplij siab ntev.
Yav dhau los, cov khaub ncaws hnav zoo li cov khaub ncaws uas txwv tsis pub hnav thiab tsis sib haum xeeb, tab sis SKIMS tau hloov cov khaub ncaws hnav rau hauv tsev uas tuaj yeem hnav hauv tsev, muab cov neeg siv khoom zoo dua, muaj ntau haiv neeg thiab muaj kev nyab xeeb dua, uas tau lees paub los ntawm ntau tus neeg.poj niam.
Nws yuav tsum raug sau tseg tias SKIMS 'cov khoom lag luam nplua nuj kuj yog nws qhov txiaj ntsig tshwj xeeb. Tam sim no, SKIMS cov khoom lag luam tau npog ris tsho hauv qab, onesies, shapewear, pajamas, outerwear, ris,tiab, knitwear thiab lwm pawg, thiab xyoo tas los kuj tau nkag mus rau hauv cov khaub ncaws ua luam dej, tau pib los ntawm cov ntaub so qhuav sai thiab cov khoom siv rov ua dua tshiab ua los ntawm cov bikini thiab lwm yam khoom, kom SKIMS muaj kev xaiv nplua nuj thiab tawg ntau dua.
3.Yuav ua li cas ua lag luam rau Kardashian, leej twg yog tus zoo tshaj ntawm kev lag luam?
Piv nrog rau cov khaub ncaws hnav tsoos tsho xws li Victoria's Secret uas tawm tsam nrog kev tso npe ntawm cov khoom lag luam, SKIMS tau tuav lub zog muaj zog txij li thaum nws tso tawm thiab tau tuav kev sib raug zoo nrog cov neeg siv khoom tshiab. Nrog 360 lab tus thwjtim Instagram, tus tsim Kim tsis yog ib txwm coj ntau qhov cuam tshuam rau lub hom, tab sis kuj siv nws lub zog los tsav cov txheej xwm lag luam muaj zog.
Qhov twg Kim Kardashian ua tau zoo hauv kev lag luam yog tias nws tsis siv nyiaj rau kev tshaj tawm ib txwm muaj, tig mus rau nws txoj kev sib raug zoo tom qab. Cov tub ntxhais hluas muaj lub ntiaj teb no, leej twg tuaj yeem tsim cov cua sov ntawm cov tub ntxhais hluas cov neeg siv khoom, uas muaj peev xwm paub txog txoj cai hais lus hauv khw.
Txawm hais tias koj yuav xav tias cov txiv neej hnub nyoog nruab nrab los ua nws tus kiv cua tseem ceeb, ntau lab tus kiv cua Kim Kardashian yeej yog poj niam hnub nyoog ntawm 15 txog 55. Ib tug poj niam nyiam saib nws txoj kev ua neej, nws siv nyiaj li cas, nws mus so, dab tsi. nws hnav. Ntau tus kiv cua no yog cov neeg nyiam ntawm nws tus kheej cov khaub ncaws thiab style, thiab tseem yog cov neeg siv cov noob ntawm SKIMS.
Txog niaj hnub no, SKIMS muaj ntau dua 6.7 lab tus thwjtim ntawm nws cov social network, uas suav nrog 5.1 lab Instagram cov thwjtim, 118,000 Twitter followers, 391,000 Facebook followers, 19,500 Pinterest subscribers, 35,900 YouTube subscribers thiab 1.1 lab TikTok followers.
01 Koom tes nrog cov neeg muaj koob muaj npe los txeeb lub social media siab
Ib qho ntawm qhov muaj zog tshaj plaws ntawm SKIMS hom yog Kim nws tus kheej.
Raws li nws lub hwj chim, lub lag luam pib muaj peev xwm tau txais ntau txoj hauv kev lag luam los koom tes nrog cov hnub qub nyob rau theem pib; SKIMS tau ua haujlwm nrog cov neeg muaj npe nrov xws li Snoop Dogg, Rosalia, Chelsea Handler, Brooke Shields, Juliette Lewis, Becky G, Cassie, thiab Indya Moore. Ntau tus tau caw ib tug xov tooj ntawm Victoria's Secret supermodels, cov neeg hu nkauj los tua kev tshaj tawm blockbusters, ua rau muaj kev txhawj xeeb.
Piv txwv li, tsis ntev los no SKIMS tau caw raye, cov ntxhais icespice nrov icespice thiab lwm tus neeg hu nkauj thiab cov hnub qub los tua cov npe tshiab ntawm kev tshaj tawm.
SKIMS kuj tseem siv lub zog muaj koob npe hauv kev lag luam. Lub hom phiaj Valentine's Day txwv tsis pub dhau xyoo no tau caw Simona Tabasco thiab Beatrice Granno ntawm American TV series "White Lotus Resort" los tua pab pawg no ntawm "Valentine's Day blockbusters" rau SKIMS, thiab cov cua sov tau nkag siab los ntawm SKIMS.
Tsis tas li ntawd, Kim nws tus kheej yog tus ntsuj plig ntawm SKIMS, tsis yog tsuas yog tus tsim, tab sis kuj yog tus kws tshaj lij tshaj plaws rau lub hom phiaj.
Nws tshaj tawm ntau zaus hauv kev tshaj xov xwm, nthuav tawm nws cov khoom thiab ntxiv qhov tseeb thiab kev lav phib xaub rau lub hom, zoo li Rihanna kev koom tes nrog Fenty. Cov tsev neeg Kardashian thiab nws cov phooj ywg nto moo kuj feem ntau hnav SKIMS hauv cov duab hauv txoj kev, zoo li nthuav tawm cov khoom lag luam los ntawm lub voj voog.
(Rihanna) Zoo li Fenty. Cov tsev neeg Kardashian thiab nws cov phooj ywg nto moo kuj feem ntau hnav SKIMS hauv cov duab hauv txoj kev, zoo li nthuav tawm cov khoom lag luam los ntawm lub voj voog.
02 Lub TsevSKIMSraws li ib tug social txiaj
SKIMS tau ntxim nyiam cov poj niam suav tsis txheeb. Tam sim no, cov yeeb yaj kiab xws li "SKIMS kev ntsuam xyuas" yog cov nplua nuj nyob hauv Youtube thiab Tik-Tok, thiab SKIMS tau dhau los ua "tus password tsheb" hauv cov bloggers txawv teb chaws, kev sib tham hauv xov tooj thiab video platforms.
Ob xyoos dhau los, SKIMS lub cev zoo li video tau mus txog 10 lab hits tam sim no. Tsis ntev los no, qee qhov SKIMS cov yeeb yaj kiab tshiab uas haum thiab ntsuas cov yeeb yaj kiab kuj tau txais ntau lab tus saib hauv ob lub hlis. Qhov nrov tshaj plaws nyom sib koom zej zog platform hauv Suav teb, Me Me Phau Ntawv Liab, tsuas yog tshawb "SKIMS", muaj ntau txhiab tus kev ntsuam xyuas tiag tiag los qhia.
Thaum SKIMS tau dhau los ua qhov sib txawv tsis txaus ntseeg, nws yog ib qho tseem ceeb uas cov ntxhais hluas hauv kev sib raug zoo yuav raug nqus mus rau hauv qhov kev zam vortex, thiab hauv kev tshuaj xyuas ntau dhau, Amway thiab nyom, SKIMS kev tshawb nrhiav thiab kev txiav txim tau ua tiav kev loj hlob loj.
03 Weave Tik Toker's network of influence
Ib qho ntawm SKIMS 'social media marketing tools yog influencers, nrog rau cov tub rog tseeb ntawm cov neeg tsim cov ntsiab lus ntawm kev tshaj xov xwm.
Hauv TikTok txoj kev teeb tsa, txhua TikTok ntawm SKIMS channel yuav muaj KOL tua cov vis dis aus qhia txog cov khoom lag luam tawm tshiab, qhia yuav ua li cas rau style cov khoom, tham txog lawv nyiam SKIMS, lossis caw cov kiv cua los koom hauv GRWM (ib hom video ntsiab lus zoo sib xws. mus ntxuav cov yeeb yaj duab).
Cov ntsiab lus no tau tshwm sim hauv qab @skims tag, qhia tias cov vis dis aus tau raug xa mus rau hom kev tshaj tawm, thiab tom qab ntawd nws cim tus tsim, ua kom muaj kev cuam tshuam nrog vlogger hauv daim ntawv no.
04 Ntsiab Lus Marketing
SKIMS ib txwm tseem ua si tag lag luam, TikTok tsis yog tsuas yog #SKIMS nrov tshaj plaws, tab sis kuj tseem muaj cov khoom lag luam tshwj xeeb xws li #SKIMStryon, #SKIMSswim thiab #SKIMShaul, ntxiv rau #SKIMSdress.
Los ntawm kev khiav lub hashtag ntawm kev tshaj xov xwm, koj tuaj yeem yooj yim leverage cov kwj ntawm cov tsheb khiav tom ntej, txij li cov neeg siv ua raws cov ncauj lus tau yooj yim nrhiav tau tag nrho cov ntsiab lus uas siv lub hashtag. Rov ua dua ib qho hashtag tshwj xeeb kuj yog kis kab mob ntau dua, tom qab tag nrho, cov neeg siv ntawm lub platform xws li tik tok, instgram, thiab YouTube yuav xyaum cov hashtags nrov tshaj plaws.
Kim Kardashian tus kheej kev paub yog qhov ua tau zoo heev, tab sis tsis muaj leej twg tuaj yeem tsis lees paub nws lub peev xwm rau kev lag luam. SKIMS belongs rau ib hom tshuaj uas tau yug los hauv Rome vim nws tau txhawb nqa los ntawm Kim, tus thawj coj thoob ntiaj teb; Yog li ntawd, tib hom kev lag luam hauv hiav txwv yuav tsis tuaj yeem nkag mus rau txawv teb chaws los ntawm kev luam tawm cov tswv yim kev lag luam ntawm SKIMS, tab sis tsis muaj qhov tsis txaus ntawm cov tswv yim lag luam uas tuaj yeem siv rau kev siv.
4.Ntau qhov kev tshoov siab ntawm DTC hom
Txawm hais tias feem ntau cov npe tsis yog tom qab cov neeg paub zoo thiab muaj txiaj ntsig zoo li Kardashian, SKIMS 'cov tswv yim kev lag luam tsim nyog rau kev tshuaj xyuas ntawm cov npe hauv qab hauv hiav txwv:
(1) Lub tswv yim hom yuav tsum tau txais kev sib txawv thiab tus kheej zoo nkauj saj thiab qhov tseem ceeb ntawm Z era:
Yav dhau los, cov neeg siv khoom "tsis yog tus qauv" yog tus ntxhw hauv chav, tsis tshua pom lossis txhob txwm tsis quav ntsej los ntawm hom. Tam sim no, lub tswv yim kev sib raug zoo ntawm cov poj niam txoj kev ywj pheej thiab lub tswv yim zoo nkauj ntawm kev sib koom ua ke tau txhawb nqa los ntawm cov khoom siv lub cev hauv kev lag luam lag luam. Shapewear / ris tsho hauv qab hom sawv cev los ntawm SKIMS thiab Savage x Fenty siab puag cov neeg siv khoom ntawm ntau yam duab thiab poj niam txiv neej uas tsis quav ntsej los ntawm cov npe hauv qab hauv qab. Nrog lub zog ntawm cov khoom lag luam los rhuav tshem yav dhau los rau lub cev dab ntxwg nyoog zoo meej lub ntsiab lus zoo nkauj. Ua ke nrog kev cuam tshuam ntawm sab saum toj ntws network liab, paub tab hierarchical lag luam, SKIMS faj tim teb chaws los ntawm qhov no.
(2) Kev siv zog nrog kev pab ntawm lwm tus:
Cov hom lag luam uas muaj peev nyiaj txaus tuaj yeem xaiv los koom tes nrog Kols ntawm qhov sib txawv, txais yuav tus neeg liab qab kev lag luam matrix, los ntawm lub taub hau lub hnub qub, KOL mus rau TikTok thiab lwm lub platform, xaiv cov neeg uas ua tau raws li cov hom lag luam, ua kom muaj kev sib koom tes sib txawv, thiab sai sai. hom muaj peev xwm zog.
Yog tias tsis muaj lub hnub qub txaus txhawb nqa, nws yog qhov tsim nyog siv KOL cuam tshuam. SocialBook muaj 16 lab + cov neeg muaj npe nrov los ntawm North America, Europe, South America, Southeast Asia, Australia thiab New Zealand, Middle East thiab lwm yim cheeb tsam hauv ntiaj teb, suav nrog kev siv thev naus laus zis, e-lag luam, kev ua si, nyiaj txiag, kev zoo nkauj, zam, tsev, social networking, zaub mov, tourism thiab ntau lwm yam lag luam, los muab koj lub hom phiaj nrog kev tshaj lij kev lag luam txawv teb chaws.
Post lub sij hawm: Sep-10-2024
